Assembly had a busy Friday with the marketing team of CHOP! It was a full-day shoot that spotlighted the Young Adult Hip Preservation Program, a unique approach specifically for 18-30 year olds with complex hip disorders. Our team highlighted the story of a previous YAHPP participant, a runner that struggled with hip pain at the early age of 17, and was given the alternative to a hip replacement. We interviewed then gathered B-roll of the Drexel student running through the university’s campus, as well as exploring the Atrium at The Children’s Hospital.
It was our first shoot using a MoVI, which captured the essence of going on a successful run, with impeccably smooth glide and motion. What a sight to see John directing, Andy Cifelli operating the 5D on the MoVI, and Dustin Raysik managing focus, together on a golf cart while the patient ran in front, alongside, and behind the team. The client was able to see all the action as it happened on a remote wireless monitor. Cool stuff!
Stay tuned for updates from Day 2 of shooting with the clinical team at CHOP, and find the final video, right here!
Tags: children's hospital, chop, dr. sankar, healthcare philadelphia, healthcare video philadelphia, marketing, marketing philadelphia, marketing team, marketing video, movi, movi philadelphia, Philadelphia, Philadelphia production, woody, young adult hip preservation program